Customer Data Platform

Customer Data Platform

Project overview

Project overview

A modern ETL/ELT and visualization framework delivered actionable insights, improved marketing decisions, and built a strong foundation for AI-driven analytics.

A modern ETL/ELT and visualization framework delivered actionable insights, improved marketing decisions, and built a strong foundation for AI-driven analytics.

Challenges

Challenges

A global pharmaceutical giant faced a major challenge—how to unify marketing data from over 50 different sources, including in-house, third-party, and market research data, into a single, reliable source of truth. They needed a Customer Data Platform (CDP) that could seamlessly ingest, standardize, and analyze data to measure campaign effectiveness across multiple markets.

A global pharmaceutical giant faced a major challenge—how to unify marketing data from over 50 different sources, including in-house, third-party, and market research data, into a single, reliable source of truth. They needed a Customer Data Platform (CDP) that could seamlessly ingest, standardize, and analyze data to measure campaign effectiveness across multiple markets.

Our Approach

Connected 50+ marketing sources into secure ingestion pipelines across batch and streaming.

Standardized entities and attributes with automated transformations for a trusted customer view.

Applied governance, lineage, and quality rules to keep datasets reliable for analytics and AI.

Delivered BI-ready models and dashboards enabling faster campaign optimization across markets.

Impact Delivered

Impact Delivered

To tackle this, Ampera Tech AI developed a cutting-edge data engineering and analytics solution, leveraging AWS, Snowflake, Denodo, and advanced BI tools like Tableau & MicroStrategy. Our hybrid batch and streaming data pipelines ensured real-time data processing and transformation, while data governance with Collibra maintained accuracy and compliance.

To tackle this, Ampera Tech AI developed a cutting-edge data engineering and analytics solution, leveraging AWS, Snowflake, Denodo, and advanced BI tools like Tableau & MicroStrategy. Our hybrid batch and streaming data pipelines ensured real-time data processing and transformation, while data governance with Collibra maintained accuracy and compliance.

Download Case Study

Download Case Study

Download Case Study

Download Case Study

Download Case Study

Download Case Study

Download Case Study

Download Case Study

Download Case Study