Client Context HCP Engagement

Industry

Pharmaceutical Commercial / Field Medical

Engagement Type

HCP engagement intelligence

Scope

Multi-channel interactions – email, webinars, CRM, samples, MSL notes

Geography

Europe & LATAM

Project overview

Client Context HCP Engagement AI-Enhanced Omnichannel Insights for Pharma CRM Teams

Challenge

  • HCP activity signals were inconsistent across CRM systems, events, sample distribution, and content interactions.

  • Manual segmentation resulted in broad, low-yield outreach.

  • No automated method existed to determine topic-of-interest or education gaps for each HCP.

Our Approach

Consolidated interaction & content-consumption data from CRM and digital channels.

Used propensity modeling to score each HCP for likelihood of engagement across channel types.

Built interest-topic models from call notes and event Q&A transcripts.

Delivered next-best-action recommendations for MSL and Sales reps.

Impact Delivered

  • HCP engagement rate increased by 31% within 10 weeks.

  • Targeting efficiency improved 2.5×, shifting from broad outreach to precision education.

  • Enhanced field team productivity and the quality of scientific exchanges.