Transforming Marketing Insights: A Customer Data Platform for a Global Pharma Leadery

A global pharmaceutical giant faced a major challenge—how to unify marketing data from over 50 different sources, including in-house, third-party, and market research data, into a single, reliable source of truth. They needed a Customer Data Platform (CDP) that could seamlessly ingest, standardize, and analyze data to measure campaign effectiveness across multiple markets.

To tackle this, Ampera Tech AI developed a cutting-edge data engineering and analytics solution, leveraging AWS, Snowflake, Denodo, and advanced BI tools like Tableau & MicroStrategy. Our hybrid batch and streaming data pipelines ensured real-time data processing and transformation, while data governance with Collibra maintained accuracy and compliance.

By implementing a powerful ETL/ELT framework, automated workflows, and a seamless data visualization layer, we provided the business teams with actionable insights to optimize marketing strategies. The solution not only enhanced decision-making but also laid the foundation for future AI-driven analytics and automation.

Discover how this pharma leader revolutionized its marketing intelligence with Ampera Tech AI’s expertise. Download the full case study now to explore the architecture, technology stack, and key business impact!