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Client Context
HCP Engagement AI-Enhanced Omnichannel Insights for Pharma CRM Teams
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Industry:
Pharmaceutical Commercial / Field Medical
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Geography:
Europe & LATAM
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Engagement Type:
HCP engagement intelligence
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Scope:
Multi-channel interactions – email, webinars, CRM, samples, MSL notes
Challenges
Challenges
- HCP activity signals were inconsistent across CRM systems, events, sample distribution, and content interactions.
- Manual segmentation resulted in broad, low-yield outreach.
- No automated method existed to determine topic-of-interest or education gaps for each HCP.
Our Apporach
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Consolidated interaction & content-consumption data from CRM and digital channels.
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Used propensity modeling to score each HCP for likelihood of engagement across channel types.
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Built interest-topic models from call notes and event Q&A transcripts.
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Delivered next-best-action recommendations for MSL and Sales reps.
Impact Delivered
- HCP engagement rate increased by 31% within 10 weeks.
- Targeting efficiency improved 2.5×, shifting from broad outreach to precision education.
- Enhanced field team productivity and the quality of scientific exchanges.
30+ years of Industry experience in delivering pioneering data and QA solutions.
