A M P E R A
Client Context

AI-Powered Content Analytics & Knowledge Assistant for Global CPG Brand

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Sector:

Consumer Packaged Goods – Snacks & Nutrition

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Geography:

U.S., Europe

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Engagement Type:

AI / LLM-based Knowledge Automation

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Scope:

Product/ASIN insights from e-commerce listings & consumer reviews

Challenges

Challenges

    • Manual monitoring of 10,000+ SKUs across geographies and sellers was not scalable.
    • Duplicate ASINs, flavor and variant confusion, pack-size mismatches, and unauthorized sellers diluted brand equity.
    • Review mining for customer sentiment and product claims was time-consuming.
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Our Apporach

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Built a product intelligence graph using AI to map SKUs → ASINs → sellers → variants → reviews.
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Delivered LLM-based insights assistant enabling search like: “Show all SKUs where reviews indicate taste-change complaints in last 60 days”
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Automated detection of variant collision, pricing anomalies, unauthorized sellers, and counterfeit patterns.
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Visual dashboards for brand, CX, and supply-chain teams.
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Impact Delivered


    • Detected 34% of ASIN collisions causing review hijacking and product confusion.
    • Reduced brand-risk monitoring effort by 70% through automated review insights and alerts.
    • Enabled faster customer experience issue resolution with SKU-specific defect signals.
    • Strengthened retail execution with seller- and marketplace-level compliance tracking.</li
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