A leading product company with a global presence wanted to optimize its digital experience and user conversion rates. Despite running paid, email, and social media campaigns, they struggled to improve signups and goal conversions. Their Google Analytics setup was incomplete, making it difficult to track user behavior and marketing effectiveness. Ampera Tech AI stepped in with a strategic analytics approach, auditing the Google Analytics implementation and identifying gaps. We developed a custom assessment framework, scoring key performance areas such as customer acquisition, engagement, and campaign effectiveness. By implementing data-driven optimizations, we:

• Refined audience targeting for better engagement
• Optimized marketing channels to improve conversion rates
• Enhanced Google Analytics configurations to ensure accurate reporting
• Used Hotjar insights to redesign the signup form, reducing abandonment by 20%
• A/B tested signup page versions to find the highest-performing design

These improvements increased the client’s signup conversion rate by 45% and boosted their Google Analytics maturity score from 2 to 4.5 out of 5. Want to see how analytics-driven decisions can transform your business?